The Road to Marketing Efficiency and Productivity.
Effective marketing is all about maximising your reach while building a brand image that people love. A great marketing strategy can promote long-term profit and will significantly reduce the cost of customer acquisition. This can make a world of difference to your company — particularly if you’re a newcomer to the scene.
This week’s article is written by the wonderful Katie Brenneman. Thank you, Katie, for writing this for me.
However, marketing is an extremely competitive industry. Every business is vying for a bigger piece of the pie, and marketing professionals are constantly searching for new ways to outperform their peers.
This means you must take a robust approach to workflow optimisation and time management if you want to achieve peak productivity. An effective productivity plan can help you track and manage your marketing goals while freeing up more time for tasks that improve creativity and enhance efficiency at work.
Streamlining Content Creation.
Creating content for your business social pages can be time-intensive. It’s easy to lose an entire day of work while creating a single video for Instagram or Facebook. This can quickly become a real problem if you’re responsible for other tasks like maintaining a website, creating posters, or conducting market research.
Streamline the content creation process by mastering the basics of video marketing. Video marketing is great for your brand, as well-made videos have higher engagement and naturally boost your SEO ranking. Video-based marketing tends to end with a strong call to action, too, which can increase conversions at your business. Get started with effective video marketing by:
Defining your audience and goals before shooting content
Develop a strategy based on user metrics and current trends
Plan a script that includes a call to action and engaging visual elements
Set aside time for edits and focus on easy tasks like colour correction and captioning
Publish and promote the video on your social pages and website
These simple steps take the guesswork out of content creation and improve your overall efficiency. Spending a little more time during the planning phase ensures that your video content is relevant to your audience and will make a difference to viewers, too.
If you’re still struggling to create engaging content in a timely fashion, consider investing in some training. Productivity training can help you identify time sinkholes and find areas for improvement. Similarly, short courses in Adobe or Canva can significantly improve your understanding of editing software and help you utilise shortcuts that save time.
Time Management Tips.
It’s easy to feel overwhelmed when branding a business. You’re performing multiple roles at the same time and can easily lose sight of your goals when bouncing between projects.
Rather than fretting about deadlines and due dates, put aside some time to lay the foundations of effective time management. This will help you embody a more self-aware approach to your role and ensure that you spend most of your time working towards goals that matter.
For example, if you’re working towards building your brand reputation in the local area, block out some time to connect with nearby businesses. Blocking out your calendar motivates you to get away from the office and connect with folks who live in your community. This can have a profound impact on your business’s reputation and will ensure that you always have time for locals.
Effective time management can help you protect your productivity, too. Even a simple daily calendar will minimise the risk of distraction and help you focus on one task at a time.
Protecting Your Productivity.
As a marketing professional, you’re everyone’s best friend. Folks from sales, research and development (R&D), finance, and human resources will want to work with you to boost their projects and help bring visibility to the business. This can become frustrating quickly when you need to get your head down and focus on your workflow.
Minimise the risk of distraction and protect your productivity by scheduling weekly meetings with folks from different departments. This will give your coworkers a specific time to come to you with their ideas and will ensure that you don’t get sidetracked by R&D’s “brilliant” marketing concept for an upcoming product launch.
Blocking your time can help you identify areas of lost productivity. For example, if you regularly visit vendors and clients, you probably lose out on work time when sitting in the back of a cab. You can address this issue by getting car Wi-Fi with a great connection. This allows you to work when “off the grid” ensures you are able to connect to devices like phones and laptops while riding as a passenger.
Consider investing in other high-tech tools if you’re still losing time at work. Nowadays, you can use AI to manage your time more effectively. AI tools will send automated email replies and generate meeting minutes on your behalf. You can experiment with other digital marketing tools, too, like Google’s Keyword Planner and CRMs like Hootsuite and HubSpot.
Conclusion.
Managing your time is key if you want to achieve peak marketing efficiency and productivity. Even small changes, like getting in-car Wi-Fi, can maximise your potential and help you become more productive. Just be sure to invest in training when exploring new tools, as you need to have a strong command over software like Photoshop and CRMs if you want to make the most of the programs.
Katie Brenneman is a passionate writer specialising in lifestyle, mental health, education, and fitness-related content. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie. To connect with Katie, you can follow her on Twitter.
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